- Title - That's your first chance to sell your book
- Cover Photo - The eye naturally goes here next. A poor cover will destroy your chances.
- Blurb - Another critically important thing. If the potential reader has made it this far, the blurb is the thing that will hook them. If it's bad, you've just lost a reader.
- Reviews - Lastly, people want to know what other people thought of the book. The more reviews you have, the better a new reader can gauge your book.
It's more important in my opinion to have a 3 or 4 star review that goes into detail about the book and tells the strengths and weaknesses of it rather than a 5-star review that just says the book was great. Think about that. If the review just says "read this book" or "I thought it was awesome" what does that tell you? Not a whole lot. A longer, well written review is worth ten of those non-informational ones. Would I rather all my reviews are 5-star? Of course, as long as I earned them. If it's not, I can live with that. One-star reviews that are informative can be very helpful, not only to you as an author, but to potential readers as well. Would I like it? No, but I can swallow my pride and take what the reviewer mentions to heart so that I can improve my writing in the future.
Other than the quality of the reviews, quantity matters as well. Twenty 5-star reviews looks impressive, but 300 4-star reviews looks even better. The more reviews, the more chances for people to talk about your book.
So remember, next time you finish a book, but sure to reward the author by giving them an honest, thoughtful review. It's the best thing you can do for them.
Good luck and happy writing!